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# [AI Shorts] How to Turn Raw Footage Into Sales-Driving Shorts
- URL: https://blog.heimdex.co/en/ai-shorts-guide-en/
- Published: 2026-08-14T01:37:26.000Z
- Updated: 2026-08-14T01:37:25.000Z
- Description: Live commerce and D2C teams lose the golden traffic window because every short has different exclusion rules. Here's how HEIMDEX's AI generates on-brand, compliant shorts the moment a broadcast ends
- Author: Heimdex
- Tags: Features

Whether you're running live commerce or a D2C brand's owned e-commerce site, "shorts" are the single biggest lever for driving sales.

But you can almost never just cut the raw footage as-is and publish it. Before distribution, conditions like these always come up:

- A clip for Product A can't accidentally include the segment introducing Product B.
- Certain live-stream hosts who appeared in this broadcast need to be excluded.
- Time-limited promotional lines like "only during today's live stream" or "until midnight tonight" need to be cut.
- Segments mentioning free-gift offers or terms that are no longer valid — because the gift ran out or the terms changed — need to go too.

You're trying to turn one source video into many, and every exclusion rule is different. So in practice, someone on the team ends up watching the entire raw footage from start to finish, and by the time editing is done, the highest-traffic window right after the broadcast has already passed — the shorts end up going out the next day instead.

Generic AI short-form tools hit the same wall for the same reason. They pull clips based on speech volume and subtitles, so they can't apply conditions like "exclude this person" or "cut any segment containing this line." Even after you get the output, a human still has to review every clip, which means you're burning credits without actually saving time.

The real problem is: who has time to watch that entire long video and edit it? HEIMDEX can instantly find the exact scenes you want from a large archive of existing video assets and turn them into shorts. Here's a closer look at the two features that make that possible.

## 1\. Want to spotlight a specific product? Use "AI Shorts Generation"

If you want to quickly generate a large batch of shorts that spotlight a specific product — from raw footage or a past live stream — use the **AI Shorts Generation** feature. Just select the **product** you want to turn into shorts from among the multiple products shown in the video, and the AI analyzes the entire video to automatically find the highlight segments where that product stands out.

- **Product-specific shorts**: Generate shorts centered on a single product
- **Combined shorts**: Feature multiple products in a single short
- **Length and quantity**: Specify the short-form length you want (e.g., 15, 30, or 60 seconds) and how many to generate (5, 8, 10, etc.)

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## 2\. Want to preserve a detailed creative vision? Use "AI Shorts Semi-Automatic"

If you have a clear creative intent or want to hand-pick specific messages or scenes to build into a polished, high-quality short, use the **AI Shorts Semi-Automatic** feature.

- **Automatic scene classification**: You don't need to watch the entire long-form video from start to finish. Scenes are automatically classified into tags, so you can simply select the ones you want.
- **Assemble the exact combination you want**: The tool takes the clips you've hand-picked and stitches them into a single, naturally flowing finished short.
- **Best suited for:**
  - Moments you specifically want to feature, like a segment mentioning a particular discount or a genuine customer testimonial interview
  - Marketing performance ad creative that needs precise scene composition to match your brand's tone and manner

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## 3\. HEIMDEX is built specifically for commerce

HEIMDEX isn't a generic AI short-form tool that mechanically chops up video based on audio or subtitles alone. With conventional automation tools, it's hard to capture the operator's exact intent, which often means products or people get cut out for no reason tied to the actual creative goal — burning credits without producing anything usable.

HEIMDEX, by contrast, is the only Korean solution that has built a custom dataset for each industry vertical it serves. In particular, through proof-of-concept work with major live commerce operators, it's built a **commerce-specialized video analysis AI model** that has learned the formula behind what makes a live commerce broadcast succeed. That means it can judge, on its own, which lines, reactions, and product demonstrations are the moments that actually get customers to buy — and automatically generate the optimal highlights around them.

> **💡 Real customer case: Company L, a live commerce operator** **Dramatically faster turnaround:** Product-specific shorts are now generated immediately after a broadcast ends, instead of the previous next-day turnaround.**Full automation for major promotions:** Automatically generated and delivered the complete set of shorts for a major seasonal live commerce promotion.**Reduced headcount, higher output:** Fully replaced the workload of one dedicated editing/repurposing staff member, freeing that person to move into higher-value "broadcast planning" work.

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## 📌 In commerce, speed decides who wins.

You don't need to spend a huge amount of time and budget shooting new footage every time. The videos already sitting on your hard drives and internal servers are the ideal raw material for producing an unlimited supply of shorts.

Use AI-generated shorts to build volume fast, and the semi-automatic feature to precisely select and produce the exact scenes you want. HEIMDEX — trained on the winning formula behind live commerce — solves both the video-discovery bottleneck and the production bottleneck, end to end.

#### 🎁 \[Special Offer\] Sign up now for free benefits

We've put together a special offer so you can experience HEIMDEX's speed and accuracy for yourself.

- **Benefit 1:** Get **10 free short-form production credits** instantly when you request a consultation
- **Benefit 2:** A **free 1-month proof-of-concept program** and free archive setup, customized for your company

See for yourself how the video assets you already have can become same-day, sales-driving shorts. Click the button below to request a consultation, and one of our specialists will walk you through it quickly.

[👉 **\[Request a free consultation now and claim your benefits\]**](https://www.heimdex.co/en/contact?ref=blog.heimdex.co)

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